Southern Communications Boosts Experience for B2B Communications Business

Aurora Case Studies

Project Info

Project Description

Streamlining Aurora solution boosts customer experience for B2B communications business


Outcome Southern Communications was looking to implement a solution that would enable operational staff to access information and facilities, and provide complete visibility of every customer. The ability to empower each department to cross and up sell complete customer solutions was a critical part of Southern’s aggressive growth plans.

Another key objective was to streamline operations and remove time consuming processes which could restrict customer service and limit selling opportunities. Slow bill runs, multiple data entry and restrictive customer account product information, were all concerns and seen as barriers to business growth, as was the ability to quickly adapt to market changes and launch innovative new products.


Aurora designed with Southern Communications to ensure the desired business outcome was achieved, implementing a complete solution around the following:

  • Telesales
  • Prospect management
  • Visibility of sales pipeline
  • Integrated fixed line and mobile provisioning
  • CRM service management and Service Level Agreements
  • Advanced online customer portal
  • Market leading billing for fixed, mobile and data products


Aurora’s Affinity billing software solution gives Southern Communications a flexible and scalable platform which has reduced operational time and costs and has allowed Southern to offer their customers a seamless customer experience when purchasing integrated communications. This in turn has met and enhanced Southern Communications’ business growth requirements.

“The flexibility of Aurora has enabled us to develop our billing system into a full customer management tool. Processes are simplified, operations streamlined and with all departments having a single view of customer activity we are able to improve the level of service our customers receive.”

Alex Moody, Managing Director Southern Communications

Southern Communications was established in 1965 and for almost 50 years, development, innovation, new technology, performance and expertise have made the business a leading specialist in the provision of business to business cloud, data, voice and mobile communications. Aurora has worked with Southern Communications since September 2004 providing a unified billing, provisioning and customer care platform.

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